We see BFS trout fishing as a bridge between two worlds — the precision of Japanese lure design and the curiosity of American anglers learning to apply it.

Our goal isn’t to redefine BFS, but to connect it — to honor what makers intended while celebrating how U.S. anglers bring it to life.

We listen to both sides, share what we learn, and do our best to represent each lure, each design, and each technique with accuracy and respect.

Based in Minnesota, we ship fast and stand behind every lure, helping you outfish the crowd with confidence.